web-design.png       seo.png       free-advice.png
You are here: Home arrow Additional Features
Why do I need a new web site? PDF Print E-mail

Depending on your type of business, the benefits a high performing website can vary. If you are selling anything online, obviously having a web site that converts a higher percentage of visitors into customers would be one of your goals, but when you use your web site as a marketing tool to promote your company things are a little less clear. We've put together a few of the reason on why your company either needs a web site or is due for an update.

Increase your online sales or leads

Behind all of the images, the functionality and features of your web site is it's purpose - to make your company more money. Whether it is by building a better brand image, qualifying online leads or generating higher online sales, your web site is about money.

We completely agree. In fact we 100% guarantee that your new web site will perform better, if not we will refund your money. Time is money, that is why will strive to take as little time is possible and can have your improved web site up and running within ten business days.

Don't make it hard to find you

If your company doesn't have a website, then your existing clients will spend time looking at your competition's web site and offerings. Nearly everyone who is in business has access to the internet. In Canada over 70% of the population has access to the internet and 100% of public organizations (Government agencies) are online, Canada is truly a connected country.

Online research

Today the internet is used to very quickly find and sort research information. People are used to specific layouts and workflows to find what they are looking for, and if they can't find what they are looking for they will move on. If your website isn't setup with your visitors preferences in mind, they will leave and end up at one of your competitors.

One of the competitive analysis tools we install is a heat map tracking service, that will let you see where your visitors are clicking most often, which allows you to properly position the information on your web site.

Better results from free search engine services 

Google is the search engine of choice in Canada, and there have been numerous studies that found people will narrow their search terms rather than switch search engines. Being prominent on the top 3 search engines is important to getting your customers to your web site and being well liked by Google is critical.

We track not only how your web site is doing on the top 5 search engines, but also how your web site is doing against your online competition. 

Existing customers will forget your contact information from time to time

Even your existing customers will end up "googling" you at some point. Maybe they forgot your phone number, or their sales rep's name or your address, but they will end up on your web site at some point.

When they do come across your web site you want to make sure that the professionalism that you have built in your company is well reflected on the internet. Having a web site is pretty much a prerequisite for all types of businesses, you don't need the best web site but you do need one that looks professional. 

 
< Prev   Next >