Web site design Vancouver, Ten Day Design

You will lose money if you don't understand what the web offers your business. In some cases having a full service website when all that is needed is a few simple pages will actually detract from your online revenue - and when I say online revenue I'm including both online sales and qualifying leads/ prospects.

Giving someone too many options will pull them away from your main message, the one that brings you money. Now I'm not saying that features definitely can't help define and reinforce your main message, it is just been the norm of websites to offer too much information and confuse the visitor, who will leave your site and go to one that helps them find what they want. It always comes down to that - what they want.

Tuning into WIIFM 

This is sales 101, WIIFM (What's In It For Me), but somehow hasn't been translated well to the online business world. We are now in the the Google Age, where if they can't find what they are looking for in 3.7secs on a website they will click back to Google and refine their search until they find it.

So where does this leave us? Right back into familiar territory - your sales pitch or presentation. You need to breakdown your product/ service into features and benefits and then convey just your benefits to your visitors within that critical 3.7secs, then once your visitors knows that you can solve their problem or fulfill their need you need to reinforce your benefits with your features and technical information - but don't worry once they know you have what they want they'll spend some time poking around.

Sounds familiar doesn't it? It should. Your website is just a sales and marketing tool. It's not some huge nebulous entity, it's just a platform for you to convey the features and benefits of your product/ service. What you don't need it to be is flashy, save the song and dance for another medium, your website is there to make you money. You just need proven technologies integrated with time proven strategies.

Don't make your web site something it's not 

Companies like Nike and Coca Cola have spent millions of dollars trying to figure out what type of marketing medium the internet is and how to properly integrate it into their marketing mix. It turns out that they still don't know how it exactly fits together, and that's because it has created a completely new breed of consumer, one that has near infinite amounts of information a few clicks away.