Internet Marketing
Email Marketing Strategies
Email marketing is by far the best online marketing method in terms of ROI (return on investment). The ROI is so high because the on-going costs to create and manage a successful email marketing campaign are incredibly low.
Generally the largest expense is the monthly fee for a service provider to setup your auto-responders and newsletter integration, however we show you how to setup, install and manage a free service that will give you all of the features your will need to succeed.
Your email marketing strategy should be seen as a chance to keep your customers informed about information that are related to your industry. Let them know about industry news and your latest products. If someone has purchased something from you in the past, let them know when a new version is released or updated, or a related product or services is available that can benefit them.
Why and the What of Web Analytics
Very few things are more important to your business that statistics. Being able to analyze where your traffic is coming, how long they are staying on your site, what pages they are most interested and how often they buy are critical questions - if you don't find out the answers to can be sure that you competition will!
Don't worry, it's easy than you think (and more addicting). Few things in ecommerce are more exciting than watching your hard work pay off in real dollars, and watching how one small change can create paying customers out of idle browsing visitors.
We can help you make sense of your site analytics so that you can be in full control of your online presence, and can take pro-active steps based on your sites' traffic data to increase your conversion rate.
Pay Per Click Advertising (Google Adwords)
Google's pay-per-click network, Adwords, is a great way to get traffic to your site. It isn't cheap, but depending on what you are selling you can use it to generate a lot of sales.
One company that I worked with spent over $2,500 a month on Google Adwords, and had an average monthly return of over 500%.
If you target your customers properly and send them to specific landing pages (the page they "land" on when they click your link on the ad) your money is very well spent. That said it can be a HUGE money drain if it isn't managed properly and closely.
Social Network Marketing
Facebook Groups
Facebook is a great way to connect with your customers in a more informal manner. By creating and maintaining a Facebook group your members will quickly be notified when you release new information, products or services.
Just remember that the group isn't just about your company, it's more of a forum for people interested in your industry.
We can help you create a plan to convert group members to paying customers, by optimizing your content and helping you to attract new customers.
Social Bookmarking
Social bookmarking was the big craze a couple years ago, and has now matured into very sophisticated technology.
There are very well trafficked websites that millions of users are signed up to so that they can bookmark the sites that interest them and share them online. So for instance if you were interested in funny pictures of cats, you could search the database of users to see what links other people have found and "tagged" with your keywords. Then if you find the link was interesting you can look at the other sites that user has found.
It is a great way to stumble on to new content that you would have otherwise not come across. Examples of these types of sites are StumbleUpon.com and Del.icio.us.
The other popular type of social bookmarking are the link voting sites, where users submit interesting links and they get voted upon by the other users. The most popular of these sites are Digg.com, Reddit.com and Yahoo! Buzz.
We make sure that all of our websites are submitted to all of the social bookmarking systems to help increase exposure and traffic.
Blogs and Twitter
2009 is undoubtedly the year of Twitter, but the question is how can you leverage this technology to generate more revenue?
Twitter is an excellent service that is very approachable and easy to use and update. Made even easier by the fact you can use your cell phone to send updates to your account.
But by far the biggest benefit to Twitter is the ability for users to follow your updates. This means that when you launch a product or new service you can instantly let your customers know, or if you are attending an event you can let everyone know where they can find you or about the promotion or contest that you have running.
Depending on what industry you are in and how you want to interact with your customers we can help you to create a custom plan to achieve your goal and enhance your relationship with your customers.
Although blogs don't have the same buzz around them as they used to they are still a fantastic way to quickly update your site with new content and let you customers know about any news in a more informal setting.
Again just like Twitter visitors can subscribe to your blog, but they also offer a level of interactivity to your visitors where they can post comments and questions right onto your site. This feature not only starts a two-way conversation with your visitors it also changes the usual dynamic of customer to business and gives them a chance to contribute to the changes they want.
The feedback that you receive through comments and questions on your blog will help you to stay on-top of your industry trends and will be a great source for marketing research.
We can help you integrate your blog in your site, create a manageable schedule for updates, analyze your industry to see what content they are looking for and create a plan to maximize your time investment.
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